PJ LADD SIGNATURE MODELS
KEN BLOCK'S GYMKHANA TWO PROJECT
Ken Block's gymkhana 2 project just released. Click the picture above to link directly to the video or here to visit the site.
KEN BLOCK'S GYMKHANA TWO PROJECT
Riding on the success of the first Gymkhana Practice video that grabbed the attention of over 20 million viewers worldwide, DC and Ken Block are producing another gymkhana video. Operating under the project name “Gymkhana TWO,” the video has a target launch date of June 1, 2009. Leading up to the launch of the video, DC will release several teaser videos and behind the scenes photos, exclusive interviews, appearance information, upcoming event details and contests in a new blog section on its website – www.dcshoes.com/auto.
Block, who is a co-founder of DC leading the brand since 1994, is also a member of the DC Rally Team, and is currently working hard to develop the project. Details are still on lock, but the latest gymkhana video will feature a new location, new car, all new footage, and be filled with lots of surprises.
The first pre-release video highlights some of the details of Block’s new car. The 2008 Subaru STi was custom built by Crawford Performance to the unique specifications of Block. Created specifically for this new gymkhana video project, Crawford has custom built this new car to the unique driving conditions of gymkhana. The car features high-power performance modifications, tons of custom and unique parts, lots of carbon fiber, and has a custom graphics package and body mods for a unique and striking look.
Block got involved in gymkhana a few years ago as a way to get more time behind the wheel of rally-related race cars. In his original Gymkhana Practice video released last November, he took traditional gymkhana to the next level, adding buildings, barriers, and, perhaps most insane, donuts around a moving Segway.
“The first gymkhana video was a lot of fun to make and surprised everyone with its viral success,” said Block. “Although it will be tough to one up a guy on a moving Segway, I am going to do my best – I have a couple of surprises lined up. If everything goes as planned, the unique location and obstacles should be pretty amazing.”
As noted, the first of several pre-release videos is now live in a special DC web section at www.dcshoes.com/auto. It features sneak peek details of the new highly modified Subaru STi prepared especially for Block.
Stay tuned for more on this exciting project in the very near future.
FANTASIES RUN DEEP STREET DREAMS SIGNING!
There will be two local signings on Wednesday May 20th with the DC skate team including Rob Dyrdek himself!
The signing will be in Glendale at the Arrowhead Industrial from 3-5PM, the address is 7700 W. Arrowhead Town Center #2172.
Come out and meet the team! Get hyped for the movie Street Dreams featuring Rob Dyrdek, Paul Rodriguez, Ryan Dunn, and Ryan Sheckler to hit theatres this summer!
NICK DOMPIERRE JOINS DC SHOES AND APPAREL
APRIL 24, 2009 - Vista, CA - DC is proud to welcome professional skateboarder Nick Dompierre to its footwear and apparel team. It takes just one look at this month's cover of TransWorld SKATEboarding (June 2009) magazine to witness the raw talent Nick brings to the team.
"I'm excited to be a part of one of the most legendary skate companies of all time - on the same team as Danny, Colin, Kalis and everyone else; getting to shoot photos with Blabac - it's pretty amazing," said Nick. "Working with DC is giving some great opportunities, like building my first DC pro model shoe. I'm looking forward to a long future here."
At only 22 years old, Nick just landed on his fourth cover - having now appeared on the covers of Thrasher, Slap, The Skateboard Mag, and most recently (and arguably the heaviest) TransWorld SKATEboarding. Add that to his long list of additional accomplishments, including his 2006 nomination for TransWorld's Street Skater of the Year as an AM, and it's no wonder why skateboarders around the world are anticipating his latest video part in the upcoming Real Skateboards film.
"The dynamic that Nick's aggressive style brings to the DC team is an amazing addition to our roster. He's fast, raw and so talented," said Ken Block, DC Co-Founder and Chief Brand Officer.
"We look forward to working with Nick." DC is excited to release to the world Nick's intro part featuring unseen and new footage today at http://www.dcskateboarding.tv.
PJ's PROJECT GRANITE ON THE BERRICS.COM
To celebrate the PJ Ladd signature shoe, DC is doing a big contest over at The Berrics Web site. Here, the complete details: Each Tuesday on The Berrics for three weeks, PJ will do a new ledge trick. You must film yourself doing the same trick and post the video in the comments section of the new page on The Berrics site.
PJ will do the first trick on Tuesday, March 24th. You have 6 days to film and post that trick. On Tuesday, March 31st, we will announce the first winner and PJ will release the next trick. This will be slightly more difficult than the first one. The first week's winner will receive a year's supply of DC gear including 6 pairs of PJ's new shoe, the PJ S LX.
On Tuesday, April 7th PJ will pick the winner of the 2nd trick, and release the third and final trick (that will be slightly more difficult than the second one). You have 6 days to film and post that trick. The second week's winner will also receive a year's supply of DC gear.
On Tuesday April 14th, PJ will pick the winner of the 3rd trick. The third week's winner will also receive a year's supply of DC gear.
The Grand Prize winner will be chosen on Tuesday, April 21st. If you made all three tricks, edit them together and post the video. PJ will choose the winner who will receive a year's supply of DC gear, plus PJ's actual ledge he used to film all the footage for Project Granite and the commercials for the PJ S LX. Go here for further details.
INTRODUCING THE PJ LADD SIGNATURE SHOE
After years of research and development, countless samples, and much delay to make the shoe 100-percent perfect, this week PJ Ladd and DC are proud to officially release his first DC signature shoe, the PJ S LX. Visit the custom minisite at dcshoes.com/pj to Step Inside the shoe and its creation, plus a look at a new PJ commercial.
Known as a perfectionist, PJ built a shoe to set a new benchmark for performance. With influences ranging from his hometown of Boston, to professional basketball athletes, to luxury automobiles and the rich leathers inside them, PJ created the finest signature DC shoe to date.
About his goals with his shoe, PJ said, "I designed this shoe to be the standard that every skateboarder talks about as the best pure skate shoe there is."
Through countless samples, PJ and the DC design team created a signature shoe with a very unique design language. Using performance as a base for design, the PJ S LX features DC's standard skate features plus a high-density molded foam collar for amazing heel hold, a lightweight midsole for support, and an ultra high quality full grain leather upper. It's also the first DC shoe to feature dual gel pods on the insole in addition to a 180 degree visible heel airbag, giving it an unparalleled level of comfort and protection.
The PJ S LX is available in two colors, rust and black, and is available only at select skate shops around the world.
For much more, including that amazing commercial listed above, Step Inside at dcshoes.com/pj.
Taylor Awayan, Melon
AG3NTC SNOWBOARDING ON REELCOMP!
Log into ReelComp today and check out the first installment of Wu Tang Wednesdays fresh off the tow rope at Kingvale. Wu Tang Wednesdays is a weekly edit at Kingvale featuring riders from AG3NTC snow and NYCA Lifestyles. For those of you that do not know, Kingvale is a jib park just outside of Truckee, CA which is open Monday through Friday and is totally rearranged every week. Don't forget to rate the edit so that it can hold its number 1 spot in the snow section! Thanks again to NYCA and everyone at Kingvale, stay tuned to Reelcomp for more jib park fun through the rest of the season.
DC INDUSTRIAL PARTY! A GOOD TIME HAD BY ALL
Video Credit : Alex Dos Santos
Special thanks to Kids that Rip Skateboard School and to everybody from industrial that came out and enjoyed the evening's events. It all went down last Sunday 11/9 at the Kids that Rip skatepark. Check out the montage above and the picture gallery here!
MOVEMBER CONTINUES: $ 10,929.00 RAISED BY DC SO FAR!
We're one week in, and already upper lip hair is coming in nicely and money is being raised in support of Movember, the annual effort that raises money for men's health issues. As you may know from dcshoes.com/movember and the funny commercials we're running on FUEL TV, DC team members are growing mo's to support the cause - visit our site to see the growth progress and how much money has been raised so far.
Also, if you've always wanted to visit the MTN.LAB, DC's private 22 acre snowboarding park in Utah, the time to act is now. The four man crew that raises the most money through growing moustaches will earn a dream trip there... remember, we're already seven days into the month, so get your crew immediately then go here to join and get involved.
If the contest above doesn't ring your bell, make sure to visit dcshoes.com/movember anyways. We've got lots more ways to get into the cause, win free DC gear, and score limited DC product.
ALWAYS WANTED TO GO TO THE EXCLUSIVE DC MTN.LAB? HERE'S YOUR CHANCE!
Grow your Mo, raise the most dough, and you're there! We're inviting everyone to form four-man teams and grow mustaches throughout November (aka Movember) in support of men's health issues. Dubbed the DC Challenge, the team who raises the most money will win an all expenses paid five-day trip to the DC MTN.LAB!
Not only will you and your crew get to ride the LAB for a day, but you'll also score airfares, lodging, meals, head to toe snowboard gear sets including boards, boots and outerwear (pants and jacket), and limo transportation to and from the airport. The prize is valued at $14,000!
Remember, 1 in 6 men will get Prostate Cancer, so every mustache makes a difference. Get your four-man team together now and sign up at 
www.movember.com.
Just yesterday we launched our custom Mo-minisite at www.dcshoes.com/movember. Check it out for more on the amazing Movember cause, including all the ways you can get involved (even if you don't want to grow facial hair this month).
IT'S A FACE OFF: SMITH vs ROBERTSON
Visit the skate team site at dcshoes.com for video of a casual chat between Ryan Smith and Lindsey Robertson. Though buds and teammates, each guy has a pretty unique and different persona, and that comes through as the guys talk about cooking goose, getting bass tickets, and fears of sticking fingers in bowling balls. Follow this link.
DC KING OF L.A. RETURNS OCTOBER 18
Fresh off a successful contest in Sao Paulo, the DC King of series returns to L.A. for DC King of Los Angeles on October 18. Mark your calendars to come out and battle for the city’s un-sponsored amateur crown at Lockwood Elementary and Belmont High.
DC returns to L.A. for the second time after hosting DC King of contests in New York, Barcelona, and Sao Paulo. This year, we’ve narrowed it down to two real Los Angeles street skating spots in just one day: Lockwood and Belmont. Again, the DC skate team will be in attendance as we give away $10,000 in cash and prizes to the top finishers!
Once we get closer to the contest, check out skate.dcshoes.com often. We’ll have videos, photos, and contest results from the city’s biggest amateur street skating contest. Stay tuned to the DC Newsclip and dcshoes.com for more!
JETT DOES FIRST MCTWIST AT DEW TOUR!
WES KREMER, THE WELCOME! INTERVIEW!
The newest addition to the DC amateur team is Wes Kremer. Though we know him pretty well now since he's been traveling and filming with the crew for about a year, you probably don't know him that well (yet). This week we present a full interview with him at skate.dcshoes.com, conducted a few days ago in San Diego. Follow this link to check out the interview and the many sequences mixed throughout it.
IT WENT DOWN: SILENT AUCTION, HIGH OLLIE CONTEST RAISES $9,000 FOR GRIND FOR LIFE
Last weekend, thanks to the support of The Skateboard Mag, DC, and a bunch of awesome ASR Trade Expo attendees, Grind for Life experienced a great weekend in San Diego. Nearly $9,000 was raised through the High Ollie Challenge and the Framed Photo Silent Auction, all in support of G.F.L. and its efforts that help people with cancer.
The GFL Chill Zone was up and running throughout ASR, and it was most packed during Friday afternoon's High Ollie Challenge. People bid silently on 30 beautiful pieces of skate photography from J.Grant Brittain, Dave Swift, Mike Blabac, Atiba Jefferson, Anthony Acosta, Matt Price and Ray Zimmerman (MRZ). They checked out mini-booths set up by Grind For Life supporters. They drank free beer. They listened to the DJ. They got their pictures snapped in the photo booth. And they watched the battle outside on the deck for the highest ollie... the bar went up up up until it reached 40", a height cleared only by Aldrin Garcia. For his efforts, DC hooked up $1,500 in cash money... not a bad take for an afternoon of jumping.
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